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Ecommerce Facebook Ads Attribution: Fix CAPI; Expect 1.2–1.6x GA4

by: Stefano MazzeiPublished on: 28/09/2026

Practical ecommerce guidance for Facebook ads attribution: prioritize CAPI, Event Match Quality, and deduplication, and expect Meta to report about...

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Ecommerce Facebook Ads Attribution: Fix CAPI; Expect 1.2–1.6x GA4